BEHIND THE BRAND
Yoga is for everyone. If there is one thing that yoga is, it is that it’s inclusive. Whoever you are, you are always welcome in the world of yoga. Whatever your starting point is, the practice evolves along with us. This is part of its beauty. Every human being is a piece of art that is evolving, changing, growing. Yoga practice is an instrument that brings us closer to that personal growth. It teaches us discipline, determination, patience, compassion towards oneself and others. In a world where we are all running, yoga gives us a space to slow down, to stop and reconnect to our inner self. It’s a sacred space and we want to be a part of it.
If you look around you, we are constantly surrounded by art. From the person in front of you, to a flower, the sunrise, small pauses, the sound of birds, art is everywhere. The problem is that we have become so used to it that we find it hard to rediscover that fascination in little things.
At Bhakti People we look for that fascination in everyday life. Be your own work of art. Get on the mat and begin the most important quest of your life, self-knowledge.
Hi, I'm Delfina, an Argentinian living in Madrid.
My passion for traveling and discovering cultures different from mine, has led me to live in different countries like Switzerland, Hong Kong, USA and later in Barcelona, where I discovered my passion for yoga. I have always loved creativity, self-expression, and art in all its forms. In 2020, in the midst of a crisis, I decided to follow my intuition, something I had not allowed or encouraged myself to do until then. The journey initiated by that intuition led my team and I to create a sustainable and innovative lifestyle brand.
Bhakti People means in Sanskrit: “In search of the divine”. We believe that art is one of the purest and truest ways to express that, which cannot be expressed in words, that which our minds cannot tangibly classify.
In my experience, I live my personal practice of yoga as an art. Yoga is bodily expression, it is connection with oneself, with others, with nature and with animals. Yoga accepts you as you are. It allows you to be your authentic self. It does not judge but challenges, illuminating those areas we need to work on, embrace and accept. Yoga is peace. Yoga is giving and receiving. Yoga is a one way path. Ultimately, yoga is art.
Our goal is to give you a space where you can feel inspired to flow. We do this by connecting with the planet and with nature. Through our designs, choice of materials, and high quality products that will allow you to relax and focus on your practice.
Although our products have different styles, they share the same principles by which our brand lives: Authenticity, Self-improvement, Passion and Presence.
We are committed to providing you with high quality products that will enhance your practice and help you connect with yourself. We hope you enjoy it as much as we do.
Our yoga mats were designed with you in mind. In such a way that the design invites you to flow but doesn’t distract you from your practice. That's why the upper part of the mats is usually more uncluttered than the lower part, to avoid constant visual information. At the same time, the colors are rather pastel and neutral, to promote a space that invites tranquility and serenity. The mats are made of natural rubber and microfiber suede, free of any toxic materials or plastics harmful to you and the planet.
You will see that the softness of its surface will allow you to enjoy an elegant practice, where you will be able to flow, and the more intense your practice gets, the more adherent it will become. In case you don't sweat much, you can simply sprinkle a little water on it and it will become grippy.
Yoga is for everyone and is practiced all over the world.
That's why our first ATLAS collection is based on the symbology of different countries. No matter the motivation behind your practice, whether it's the peace of mind it brings, the physical benefits or the connection you can create with yourself, yoga welcomes you with open arms. Whoever you are, and wherever you come from, you will always have a place here. When we travel to another country, we can understand that beyond cultural differences, we all have similar motivations, we are moved by the same things. We all want to be happy, we all want to be loved, and we all have suffered or will suffer at some point. The word yoga literally means UNION, and that is exactly what we are looking for. As John Lennon said "Imagine all the people Sharing all the world, You may say I'm a dreamer, But I'm not the only one, I hope someday you'll join us, And the world will live as one". ATLAS is our way of representing this UNION, portraying different countries around the world and showing their beauty. Our color palette represents the tones of nature in pastel format, the blue of the sky, the yellow of light and sun, the pink of flowers, all of them in harmony so that when you are on your mat, this is a space that offers tranquility and at the same time a closeness to nature.
Lolo Carranza was our chosen artist to represent the Atlas concept as her style usually includes elements of nature, both animals and plants, and her way of playing with different elements seemed interesting to us as we were looking for an artist who could represent these spectacular countries and at the same time capture her art. We worked very smoothly and understood each other very well from the beginning. We are looking forward to continuing expanding this collection. Do you have a country in mind that you would like to see? Please share it with us on social media!
You can find Lolo's work at https://zonatintero.bigcartel.com/